Our innovation is based on design

We develop and manufacture solutions that address the entire value chain. This chain that ranges from the use of our cutlery to its end of life, and to the creation of a customer experience. The renowned designers with whom we collaborate bring us their expertise, their vision, investigate trends and guide us down unexplored paths. We design product concepts that are intelligent and intelligible, accessible to all users.

Our commitments: increase usefulness value

The user is always at the heart of our design process :

Their gestures, habits and life times integrate the creative phases of each of our products from the very beginning. And design allows us to build this link between the object and the quality of life, between functionality and aesthetics. Because users are constantly evolving, we invite the greatest designers to enrich our vision. Experts in trends, the improvement of customer experience constantly guides their thinking. Combined with our industrial expertise, we innovate together to create products that fully reflect the moments of life they accompany.

We integrate eco-design into all our product ranges

Addressing the environmental challenges in which we are deeply involved means integrating eco-design from the very beginning. And our work with our design partners is part of this approach. Reducing the quantities of material used, reducing the volumes of storage and transport, simplifying uses, all of which raise questions that lead us to discover a wide range of know-how.

We analyze the life cycle of each of our products to optimize their overall design :

from its initial sketch…

to its packaging…

through its consumption

From the technical thinking of our engineers to the adoption of body language by shoppers, or the vision of designers and industrial capacity, eco-design covers many aspects. We are exploring all possibilities with the designers who are accompanying us, so that the future remains a source of meaning and value.

U-ME, the modular meal tray

We wanted U-Me to be a modular meal tray that is fun, easy to use and easy to transport. Designed in collaboration with Studio Starck, this tray with its sleek and simple design can meet any requirement !

Result :

  • An ergonomic and flexible solution: containers of three different sizes can be combined thanks to the tray’s pin system. Everyone is free to create their own unique solution !
  • The trays are stackable and stable, always thanks to the pin system. They cannot slide on top of each other both during transportation and when leaving the cardboard box during dinner time.